2015 Speakers

“Jason
Jason Cohen
A Smart Bear & WP Engine
Q&A and Smart Bear Live
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Jason has built four software startups, both bootstrapped and funded, both alone and with co-founders, built all to more than $1m in annual revenue, sold two, and is currently the CTO of the fourth, WPEngine, with 230 employees in Austin, Texas and expecting to double in 2015. He's an angel investor and helped start Austin's major incubator, Capital Factory. He writes about early-stage startups at A Smart Bear, or find him on Twitter @asmartbear.

Jason will be involved in two mainstage sessions. The first is Smart Bear Live, known as "Love Lines for Startups" - a spontaneous help session for a founder with a problem to solve. The second is a Q&A moderated by Rob & Mike.

Rob Walling
Rob Walling
Drip & HitTail
An Inside Story of Self-Funded SaaS Growth
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Rob Walling is the founder of email marketing tool Drip, owner of SEO keyword tool HitTail, and author of the book Start Small, Stay Small: A Developer's Guide to Launching a Startup. His blog, Software By Rob, is a top 20 startup blog and is read by about 20,000 web entrepreneurs each month.

To Be Announced

Jesse Mecham
Jesse Mecham
YouNeedABudget.com
How Bookkeeping Tripled My Revenue in Two Years (and Other Unexpected Cash Flow Advice)
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Jesse Mecham is the founder of YouNeedABudget.com (called YNAB for short, if you're busy). He teaches individuals, families, and business owners Four Rules for thinking about their money in a whole new way. While broke and a newly married college student, Jesse launched his original software as a spreadsheet...and it made money. (The software has come a long way since then.) When not teaching people how to budget, Jesse loves gardening, CrossFit, marksmanship, and travel. He also spends a good bit of time with his wife and the five small people that live in their house with them.

If you think bookkeeping is a valueless, soul-sucking, I'd-rather-stab-my-eye-with-a-pencil activity...well, I couldn't agree more. You're doing it all wrong. I'll walk you through my journey of ever-increasing stress because of ever-increasing revenue. The more money we made, the more stressed I became. Until I started practicing what I preached. Here are Four Rules that will transform the way you think about and manage your money.

Samuel Hulick
Samuel Hulick
UserOnboard.com
Growing Your Userbase with Better Onboarding
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Samuel Hulick runs UserOnboard.com and is the author of The Elements of User Onboarding. He’s combined UX savvy and a cat-like curiosity for measuring UX impact to become an expert in onboarding. His approach is shaped by over a decade of web experience, plus theories taken from behavioral psychology, video game design, and even filmmaking.

Frustration drives people to sign up for products in hopes of improving their lives. The space between the intolerable “before” and the ideal “after” is your project’s “improvement trajectory.” Samuel shares strategies to create quality onboarding experiences that target your users’ frustrations and move them from A to B in their lives, instead of just A to B in your app.

Steli Efti
Steli Efti
Close.io
How to Build a Solo SaaS Sales Machine
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Steli Efti is the co-founder and CEO of Close.io. He’s Silicon Valley’s most prominent sales hustler, a YC alumni, advisor to several startups and entrepreneurs and the author of The Ultimate Startup Guide To Outbound Sales.

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“Patrick”
Patrick McKenzie
Bingo Card Creator
Leveling Up
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Patrick discusses how to go from humble beginnings to your own (micro)business empire, and what mistakes to avoid along the way. We'll talk about using your existing businesses to fund new ones, how to select projects which fit your portfolio, how to build on success to take on bigger challenges, and how to go about selling businesses which you've grown beyond.

Hiten Shah
Hiten Shah
CrazyEgg & KISSmetrics
Accelerating Growth: Grow Faster Without Working Yourself to Death
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Hiten Shah is a serial entrepreneur who loves to help other entrepreneurs avoid the mistakes he has made in the past like wasting $1 million on a failed web hosting business. He started 3 successful Internet companies starting with a marketing consultancy, ACS. Then he went on to start Crazy Egg, a tool to help people visualize the user experience on their websites and most recently he is the CEO and Co-founder of KISSmetrics.

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Joanna Wiebe
Joanna Wiebe
Copy Hackers
Lizards Thru Doorways: Proven Ways to Widen Your Funnel Using Just YourCTAs Summary »
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The original conversion copywriter, Joanna Wiebe is the founder of Copy Hackers, a startup that launched on Hacker News in 2011. She's written copy for businesses likeCrazy Egg, MetaLab, Mad Mimi, Shopify, Tesco, AVG, Rival IQ and Intuit. Ten bucks says you have her ebooks on your iPad and you've seen her articles on Unbounce, KISSmetrics and Copyblogger.

People can't convert online without clicking a button. Yet we treat call-to-action copy likemicrocopy (whatever that means) and settle for placeholders like "Learn More". To getmore prospects to click more buttons - and convert - stop thinking of visitors as humans, and start thinking of buttons as the terrifying closed doors they are.

Sarah Hatter
Sarah Hatter
CoSupport
Do This, Not That: Creating an Exceptional Customer Support Experience from Day 1 Summary »
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Sarah Hatter is the founder of CoSupport, a customer support coaching, training, hiring, and writing consultancy. The CoSupport team has helped companies of all sizes learn how to respond to customers better and make the web a better place. She also produces UserConf, a thrice-yearly conference for customer support pros and product managers..

Most new companies and startups fail at customer support simply because they aren’t prepared. Instead of learning how to offer great support after a crisis or social media meltdown, learn how you can easily (and cheaply) create an amazing customer support philosophy for your brand from the very beginning. Explore myths around customer support, pro tips for founder-driven support, and ideas for hiring your first customer support agent.

Attendee Talks

Amplification - Content Marketing That Works
by Justin Jackson

How to Aggressively Acquire Customers for your SaaS with an Efficient Outbound Sales Process
by Jordan Gal

How I Designed Our (High-Touch) Sales & Onboarding to Run Without Me
by Brian Casel

Creating an Explosive Email Course
by David Kadavy

Lessons Learned Building a WordPress Plugin Business to $10k/month
by Phil Derksen

Failed Payments: Fighting the Fly in The Recurring Revenue Ointment
by Andrew Culver

The Most Important SaaS Metric Nobody Talks About
by Ted Pitts

How To Systematically Fight SaaS Churn And Win
by Robert Graham

Micro-ISV to Micro-acquisition: Selling my 11-Year One-Man Software Business
by Jacob Thurman

How to Start a SaaS Business with No Idea, In Any Market, With No Connections, Using Only Excel, Email and Phone (or Conferences)
by Pawel Brzeminski

How I Grew My Productized Consulting Offering To $100K YRR In 12 Months (and You Can Too)
by Einar Vollset

The 3 Week Startup
by Keith Perhac