How to Read Your Customers’ Mind and Develop a Best-In-Class Product

Trinidad 2 + 3 March 26, 2019 1:30 pm - 2:15 pm

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Hanne Vervaeck

This talk will cover:

* Why giving your audience what they ask for is a bad idea (and what to do instead)
* How to apply the “magic wand” formula to discover your (future) customers’ real needs
* How to stand out from the competition by applying the matrix method
* Let the numbers speak, how to take emotion (and your ego) out of the equation and provide what’s most valuable for your audience.